[λ§μΌν μ μν λ°μ΄ν°λΆμ10] Sales Funnel Analysis, νΌλ λΆμ
μμμ 곡λΆνλ νΌλμ ν΅ν΄ λΆμνλ κ³Όμ μ΄λ€.
νΌλμ λν κ°λ μ€λͺ : https://getacherryontop.tistory.com/83
[λ§μΌν μ μν λ°μ΄ν°λΆμ3-1] κΈ°μ μ λ°©λ²(νΌλ, Descriptive/Predictive Analytics, ROI&ROAS)
Funnel (νΌλ) κΉλκΈ°λΌλ λ»μ΄μ§λ§, λ§μΌν μμλ μλΉμκ° κ³ κ°μ΄ λλ κ³Όμ μ μλ―Ένλ€. Sales funnel = purchase funnel - μνμ΄λ μλΉμ€μ ꡬ맀λ₯Ό ν₯ν μ΄λ‘ μ μΈ κ³ κ° μ¬μ μ 보μ¬μ£Όλ μλΉμ μ€μ¬
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1. Awareness Stage
λ€μκ³Ό κ°μ μ§λ¬Έμ λ΅ν μ μμ΄μΌ νλ€.
Q: What pages are people entering our website?
Q: How long people spent on first page?
Q: What channel are people coming from?
λͺ©μ : λ§λ κ³ κ°μ λμ΄λΉκΈ°κ³ μ’μ 첫μΈμμ μ£ΌκΈ° μν¨
2. Interest Stage
λ€μκ³Ό κ°μ μ§λ¬Έμ λ΅ν μ μμ΄μΌ νλ€.
Q: What are people seaching for my site?
Q: What category and product pages drive the most traffic?
Q: What if thr dropoff between browsing and getting to the first step of purchase?
λͺ©μ : λ§λ μ νμ νλ‘λͺ¨ν νκ³ μλμ§ γ νκ°νκ³ , λ€λ¬μ νμ΄μ§μ λν μ°μ μμλ₯Ό μ ν μ μλ€.
3. Conversion Stage
λ€μκ³Ό κ°μ μ§λ¬Έμ λ΅ν μ μμ΄μΌ νλ€.
Q: Whst do users drop off in purchase process?
Q: Do users go backwards in the process? How long does it take a user to check out?
4. Retention Stage
λ€μκ³Ό κ°μ μ§λ¬Έμ λ΅ν μ μμ΄μΌ νλ€.
Q: How many if visitors are returning users?
Q: Whar pages do your returning yaers visit? Repurchase rate?
Q: Where do returning users enter from?